The JAM Story

JAM by Lawson is a made-to-order loungewear brand on a mission to spread sweet vibes. Featuring hand-drawn sketches and original designs on the most comfortable tees and hoodies, each JAM is thoughtfully created to bring a little joy and sweetness to your wardrobe.

JAM by Lawson was founded by Lawson, a recent UNC graduate living in LA.

You're probably wondering why a clothing company is named after a jar of sweet jelly. Well, it's not exactly after the food, but a person.

The name JAM comes from the leader Lawson had for a 3-week backpacking trip, John Michael, whom they called Jam. His infectious positive attitude, love for life, and goofy mannerisms have inspired Lawson to savor every moment and never lose touch with her inner youth.

JAM encapsulates Lawson's designs and how she want her pieces to make people feel: playful, optimistic, and unique.

We hope you have a jammin' sweet day, and thanks for stopping by!