The Story of JAM

The Story of JAM

To those who are new to JAM, hello! I wanted to take a moment to introduce myself and my new vlog series that I am calling my JAM Sessions. Check out my first vlog here, and stay tuned for next week's!  
Here is a little about me:
  • Name: Lawson
  • Age: 21
  • From: Charlotte, NC
  • School: I just graduated early from UNC Chapel Hill
  • I am currently: Working on JAM and my portfolio for fashion and ad schools 
  • A few things I care about and want to incorporate into JAM: Mental health, sustainability, and up-cycling 
  • My hobbies: Yoga (I got my teacher certification this summer), drawing, knitting, experimental baking (I am bad at following recipes b/c I can be impatient), and graphic design 
  • What inspires me: My parents, Laura and Trip Park (both of whom are artists), nature, random things I see on buildings or in cafes etc, such as posters, fun graphics, graffiti, movies, and pop culture 
  • Why JAM? The name JAM comes from my Moondance leader. His name is John Michael, but we called him JAM. He is by far the goofiest, funniest, most positive and upbeat person I know, and he perfectly encapsulates my designs and how I want to make people feel, which is happy, inspired, and unique. This is JAM:
  • My Goals for JAM: Introduce knitwear and crewneck hoodies soon and grow the brand so I can spread the sweet vibes ✨☮️🍒🌈

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